Want to see how Public Relations and Fundraising Managers are using AI to build powerful relationships, shape brand images, and drive fundraising goals? Drawing on insights from Anthropic’s new Economic Index—fueled by anonymized data from Claude.ai—AI for Good Forum reveals the real-life tasks PR and Fundraising pros are accomplishing with AI every day.
Check out our last article on how sales managers are actually using AI in real use cases.
Top 10 Ways Public Relations & Fundraising Managers Are Using AI
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Building & Maintaining Key Relationships
AI can help identify, prioritize, and nurture strategic connections with clients, government officials, and media representatives—fueling new business opportunities and stronger partnerships.
Example: Ask ChatGPT to analyze your contact database, highlight influential connections, and recommend personalized outreach campaigns to strengthen those relationships. -
Crafting Press Releases & Media Kits
From writing engaging press releases to preparing media kits and web content, AI streamlines content creation. It ensures your messaging stands out and remains consistent across platforms.
Example: Prompt Claude to draft a press release announcing a new community fundraiser, complete with compelling headlines and key talking points. -
Targeted Communication Planning
PR and Fundraising Managers use AI to identify key audiences, tailor messaging to each group, and develop comprehensive communication plans that amplify reach and impact.
Example: Use Microsoft Copilot to segment donors based on past giving patterns, then generate tailored email outreach for each donor segment. -
Overseeing & Developing PR Teams
AI-driven project management and HR tools make it easier to assign tasks, monitor performance, and provide real-time feedback, empowering public relations teams to exceed goals.
Example: Ask Google Gemini to analyze your PR staff workload and recommend task delegation strategies for optimal productivity. -
Maintaining Corporate Image & Identity
From logo consistency to social media presence, AI solutions monitor brand sentiment and suggest adjustments to ensure your corporate identity remains compelling and trustworthy.
Example: Run social listening queries through an AI tool to gauge public perception of your rebranding efforts, then refine logo usage guidelines. -
Communications Budget Management
AI-powered analytics help you set realistic budgets, forecast expenses, and measure ROI on various communication initiatives—helping you prioritize efforts with the highest impact.
Example: Prompt ChatGPT to forecast the budget for a year-long media campaign based on historical spend and anticipated industry growth. -
Directing External Agencies & Information Programs
Coordinating activities with PR agencies or external communication teams is smoother with AI tools that track deadlines, deliverables, and performance metrics in real time.
Example: Use an AI-driven collaboration platform to centralize communications between your internal PR department and the contracted design agency. -
Managing Special Events & Community Engagement
From sponsorships to product launches, AI can help plan logistics, handle media outreach, and measure the event’s public impact—without direct, costly advertising.
Example: Ask Claude to propose a community outreach plan for a local charity race sponsorship, including suggested hashtags and influencer partnerships. -
Formulating PR Policies & Procedures
AI can analyze past campaigns and current market data to shape best practices, ensuring consistency in public information programs and up-to-date crisis communication plans.
Example: Have ChatGPT review your current media protocol and recommend policy updates based on recent social media trends. -
Establishing & Coordinating Fundraising Goals
Fundraising efforts gain efficiency when AI helps set targets, ensures secure collection methods, and optimizes fund disbursement strategies—all critical for nonprofit and corporate fundraising alike.
Example: Use an AI-powered CRM to track donor patterns, predict giving capacity, and recommend follow-up timelines to maximize donor retention.
Why More Public Relations & Fundraising Managers Need to Embrace AI
PR and Fundraising Managers who leverage AI gain unprecedented insights into audience behavior, automate time-consuming tasks, and respond quickly to shifting public sentiment. By integrating AI into your PR toolkit, you free up valuable time for nurturing strategic relationships, innovating fundraising approaches, and driving your organization’s reputation forward.
Try This Public Relations & Fundraising Manager AI Prompt!
“Act as a strategic communications consultant. Review my nonprofit’s fundraising strategies, propose a targeted outreach plan for potential donors, and suggest two creative event ideas to engage stakeholders—include projected cost and expected ROI.”
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